Fairever is the first fairness cream to have saffron & milk as part of the product. A CavinKare brand, Fairever was the only brand to have tested the hegemony of Fair & Lovely in the fairness category. Optima Response worked closely with the brand team to launch the next generation products under the Fairever umbrella.

TV Commercials
Design - Print
Design - PoS & Ambient
Packaging Design