{"version":"1.0","provider_name":"Optima Response Management | Blog | Digital Marketing Agency in Chennai","provider_url":"https:\/\/optimaresponse.com\/blog","author_name":"optima","author_url":"https:\/\/optimaresponse.com\/blog\/author\/optima\/","title":"How advertising has moved from Insights to Intelligence - Optima Response Management | Blog | Digital Marketing Agency in Chennai","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"xMNFPgLH45\"><a href=\"https:\/\/optimaresponse.com\/blog\/how-advertising-has-moved-from-insights-to-intelligence\/\">How advertising has moved from Insights to Intelligence<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/optimaresponse.com\/blog\/how-advertising-has-moved-from-insights-to-intelligence\/embed\/#?secret=xMNFPgLH45\" width=\"600\" height=\"338\" title=\"&#8220;How advertising has moved from Insights to Intelligence&#8221; &#8212; Optima Response Management | Blog | Digital Marketing Agency in Chennai\" data-secret=\"xMNFPgLH45\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/optimaresponse.com\/blog\/wp-content\/uploads\/2019\/12\/Optima-image-07-scaled.jpg","thumbnail_width":2560,"thumbnail_height":1440,"description":"How advertising has moved from Insights to Intelligence. Advertising has changed. And changed it has, in just over a decade and a half. Emotional Proposition, building relationships has given way to Optimization and customer acquisition. Consumer Insights is pass\u00e9. Consumer intelligence is in. The Liril girl and the Perfect Man do not live on your&hellip;Read More"}